B2B Marketing Executive

Role summary

As Marketing Executive for SHOPLINE Australia, you’ll help launch the smart commerce platform into the Australian market. We’re starting from a blank slate; we need someone ready to roll up their sleeves and get the job done. This is an exciting opportunity to be a part of something big from the ground up. You’ll be joining a new lean team; every contribution counts and we all celebrate each other's wins.

Education level

Other

Report to

Marketing Manager

Responsible for

Manage the digital marketing function, including developing and executing digital marketing strategies across a variety of channels.
Contribute to and execute key ABM strategies.
Coordinate and implement marketing campaigns across a variety of channels.
Own the social media function, including content creation, scheduling, reviewing success.
Drive high-quality leads through paid media.
Help create and execute content management strategy, including writing blog posts, EDMs, nurture campaigns, ‘how to’ guides, whitepapers, case studies and more.
Entrench yourself in Hubspot; own and maintain data quality, analytics and reporting.
Coordinate events, from large scale trade shows to intimate partner events.
Work with Head of Partnerships on Partner Enablement - ensure they have everything they need to succeed.
Collaborate with sales to align on GTM tactics required to deliver lead, pipeline and conversion targets.
Help localise and maintain corporate website.
Assist with PR activities

Skills

marketing-&-comms

  • Brand management
  • Digital marketing
  • Event management
  • Internal communications
  • Copywriting
  • CRM
  • Data analytics
  • Advertising

Important traits

Creative, proactive, organised, always looking to learn and grow