Digital Marketing Manager (Ecommerce)

Role summary

With over 30,000 5-star reviews and solid year-on-year growth, we’re on the hunt for the right leader to build on our existing digital marketing foundations to help drive further revenue and market share in line with our overall business strategy, which includes core product innovation, developing a range of accessory products, and international market expansion initiatives.

About you & the role

With a strong focus in customer acquisition you’re a seasoned digital marketer in the direct-to-consumer e-commerce space who is motivated by the growth potential within a large domestic and even larger international market.

You’re the kind of person that sets ambitious targets for yourself and the business.

After quickly familiarising yourself with the current state of play, you’ll be confident to create an intelligent, strategic and well communicated digital marketing plan and move swiftly into rallying the team on the path to relentless execution and continuous improvement.

While you can see the big picture and plan, you’re also a stickler for getting stuff done. You do this by being extremely organised and clear in prioritising the most important initiatives, even in the face of an unlimited well of creative ideas and finite time and resources.

You have rigour and discipline when measuring, reporting and communicating on marketing performance as well as a strong drive for continuously optimising the return on investment of marketing activities.

When things don’t go to plan, you’re curious and quick to learn why, but freshly armed with these new learnings, you’re equally as quick to forge ahead with the next activity.

Reporting to the Head of Marketing, the Head of Digital Marketing will lead our current internal marketing resources as well as our external partners such as our paid social and paid search media buyers, content creators as well as email agency, SEO, CRO and analytics consultants, coordinating them in an effort to continuously drive efficient revenue growth.

With time you’ll reshape the team as we grow and as the needs of the business evolve.

Responsibilities
- Managing all aspects of the P&L that pertain to digital marketing - this includes media spend as well as costs for internal and external marketing resources and services
- Develop and execute a plan to significantly scale the current annual paid media budget of AUD2m with a heavy focus on new customer acquisition in a manner that is both profitable and incremental
- Plan, develop and manage an annual promotional, content and campaign calendar, delegating execution to internal and external resources where necessary
- Regular analysis of all key digital performance metrics to derive insights that drive intelligent decision making around all marketing spend and activities with a particular emphasis on the agile communication of budget allocation decisions to paid social and paid search media buyers
- Contribute to creative decisions by refining and managing our current processes for producing and testing ad creatives and messaging, be they iterations or entirely new ideas. Analyse creative performance and assist with briefing our roster of content creators, making sure they’re armed with the latest insights to produce creatives that resonate better with our current audience and also help us broaden our reach to new market segments.
- Implement a testing framework to improve our efforts across the current marketing funnel be it on ad platforms, on the website, dedicated landing pages, email opt-ins, email automations and more
- Monitor, maintain and with help of our external data engineering resources, improve our marketing reporting and dashboards to help drive better informed decisions
- Regularly review and report on the performance of key external resources, holding them to account for delivering on results that are in line with the marketing budget and overall strategic aims
- Oversee all of our current validated channels such as Meta, Google, YouTube, Tik Tok and Bing Ads
- Identify opportunities for new and/or underdeveloped channels such as SEO, organic social, affiliate, influencer, brand ambassador and sponsorship deals.
- Oversee all email automations and campaigns in line with the annual promotional, content and campaign calendar
- Work closely with our CX team to draw customer insights that can be leveraged across marketing efforts

Education level

Bachelor Degree

Report to

Head of Marketing

Responsible for

0. but managing external agency support - paid social and paid search media buyers, content creators as well as email agency, SEO, CRO and analytics consultants

Skills

marketing-&-comms

  • Digital marketing
  • Data analytics

Important traits

You've got hustle, data driven, solution focussed, great attention to detail, always looking to learn and grow