Marketing Manager
Role summary
The Company
The Nile is one of Australia and New Zealand's leading pure-play online bookstore, dedicated to bringing readers closer to the stories and ideas they love. We pride ourselves on offering an extensive selection of books, from bestsellers to niche genres, all delivered straight to our customers' doors from around the world.
The Role
As we continue to grow, we're looking for a dynamic and data-driven Marketing Manager to help us reach even more book lovers across the region. We're searching for a passionate and innovative Marketing Manager to lead our marketing efforts.
The Mission
You will be responsible for developing and executing a comprehensive marketing strategy that drives customer acquisition, engagement, and retention. This role is perfect for someone with a strong background in digital marketing and a love for books.
Role Specifics
Strategic Planning: Develop and implement a multi-channel marketing strategy to increase brand awareness, customer engagement, and sales.
Campaign Management: Lead end-to-end campaign planning and execution across digital channels, including social media, email, content, and paid advertising.
Content Creation: Oversee the creation of compelling content that resonates with our target audience and drives traffic.
Data-Driven Marketing: Data is the basis of all our decision-making. All marketing efforts will be assessed against performance.
Affiliate Partnerships: Identify and establish strategic affiliate partnerships that enhance our brand presence and customer reach.
Manage Internal Marketing Resources and External Agencies: Oversee and coordinate internal marketing resources (EDM, Google Ads, Meta), as well as manage relationships with external agencies to ensure the successful execution of marketing campaigns.
Qualifications
Experience: 5+ years of experience in a marketing role, preferably within the retail or e-commerce sector. Experience in the book industry is a plus.
Skills: Strong proficiency in digital marketing, including SEO, SEM, email marketing, social media, and content marketing.
Analytics: Demonstrated ability to analyse data and use insights to drive marketing decisions.
Quick Learner: A creative thinker with the ability to learn fast. Curiosity should be your superpower.
Leadership: Proven experience in managing and developing a marketing team.
Remote: We don’t have an office. We have quarterly in-person events. The rest of the time we operate remotely.
Education level
Bachelor Degree
Report to
N/a
Responsible for
N/a
Skills
marketing-&-comms
select-industry
Important traits
A critical thinker, a leader, data driven, creative, a strategic thinker