Social Media & Content Manager
Role summary
Are you a fashion-obsessed social media dynamo?
Salty Crush is seeking a dynamic Social Media & Content Creation Manager to join our vibrant team in the Northern Beaches of Sydney. We're not just looking for someone to fill a role; we're searching for an eager individual who can become the heartbeat of our social media world.
Who are we?
We’re saltycrush.com, a fast-growing, award-winning Australian online retailer with a passionate and collaborative team. We’re a community of confident, free-spirited women who love what we do and respect our customers. Our ideal candidate shares our passion for fashion, customer experience, and exciting future growth, plus is ready to run. We have big plans, with several new growth projects already in motion.
What will you do?
As our Social Media & Content Creation Manager, you’ll be the creative powerhouse and architect of our identity on Facebook, Instagram, Pinterest, and TikTok. You’ll be empowered to craft our strategies, create compelling narratives, curate stunning visuals, and engage our audience to drive growth (eg. brand awareness, channel traffic, sales). You’ll collaborate and work closely with our marketing, merchandising, product, and design teams to produce visually stunning content, always staying ahead of the latest social media trends.
Your days will be filled with:
• Creating content magic: Developing engaging social content and campaigns that align with our brand identity and resonate with our target audience.
• Building our community: Growing our channel audience and activity through interactive campaigns and authentic engagement.
• Driving results: Analysing performance metrics to optimise our social media strategy and achieve business growth goals.
• Collaborating with creatives: Working closely with our marketing, merchandising and design teams to produce visually stunning content.
• Managing the daily grind: Overseeing the posting schedule, conversing with our audience, and responding to comments and messages.
• Staying ahead of the curve: Keeping up with the latest social media trends and platforms.
What skills do you need?
• To rock this role, you’ll have a track record in social media management, a deep love for fashion, and a knack for storytelling.
• You’ve likely worked in a social media and/or content creation role for at least 3 years (fashion and ecommerce experience preferable), and obviously have a strong understanding and enjoyment of managing social media platforms.
• You’re a creative thinker with a strong analytical mind, and you’ll want to A/B test, experiment and take risks.
• Experience with tech tools, and platforms such as Google Suite, Adobe, Canva and video editing software and apps.
• Want to be in front of the camera as well as responsible for the plan? Bring it on, we’re open to it!
• Ability to work in a fast paced environment.
What’s in it for you?
• An action-packed, fun-loving work environment with an awesome team. We mean that!
• The opportunity to grow your career with a dynamic, expanding business.
• The unique opportunity to really own a role and its responsibilities, and drive our strategy.
• Generous staff discounts on our coveted collections.
• A prime office location in Brookvale, with stunning beaches just a stone’s throw away.
Ready to make your mark? We want to hear from you!
Education level
Certificate
Report to
Digital Lead
Responsible for
This role will not have direct reports Initially, but you'll be required to work closely with our marketing, merchandising, product, and design teams to champion our social strategy and execute on our growth plans. You will also be responsible for our ever-growing community of Salty Crush shoppers and social audience, which will more than keep you busy.
This is a critical hire for us, and you will be empowered with the unique opportunity of owning this role and its responsibilities from Day 1. As such, you'll be a key stakeholder in determining how we grow our team and manage our resources.
Skills
marketing-&-comms
design
Important traits
You've got hustle, a problem solver, solution focussed, organised, an awesome communicator